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Week 12

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Final Week of classes! The time has gone so fast. It was so good to see how far everyone had come and all the amazing posters. My poster starts off with an overwhelming receipt poster which then lifts up to reveal information that has informed my proposal. When developing a concept for my poster design I wanted the first response to be like a slap in the face reality check that makes the viewer feel a bit guilty and shameful for spending so much money unnecessarily and motivate the viewer to want to change their behaviour. I wanted the audience to realise that their spending habits are an issue and that they need to change. I interviewed my target audience on what their first reaction to the poster was, what they thought the topic was about and how they felt looking at it to see if my concept and intention was being communicated effectively. I discovered that the shock factor motivated them to think about their own behaviour and want to change their habits. From the responses I coll...
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Week 11

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Today I did a trial run of my proposal poster to see if it was effective and what the response would be. After user testing, people didn't know there was a layer underneath of information so I will have to figure out a way to make that more obvious that it lifts up. The feedback was good, everyone agreed it portrayed my concept well. I have been researching more into personality theory and have found that really interesting in relation to financial decision making. "In the literature, it is discussed that the personality traits of investors and the risk tolerances of those personality traits as well as their psychological biases affect the financial decisions (Durand, Newby, and Sanghani 2006; Murgea 2010; Thomas and Rajendran 2012; Venter, Michayluk, and Davey 2007). In many cases, investors are not aware of their wrong behaviors. If investors are aware of their psychological biases by knowing their own personality, they can make their financial decisions in a more...
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Week 10

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I have been reviewing my audience as a psychographic rather than demographic. These are the characteristics of the people I want to reach. They are defined by their financial habits and behaviours. Audience – leaving home for the first time Lack self control Lack motivation Aren’t thinking about how their choices will affect their future self Just getting by – living pay check to pay check Spending money unnecessarily  Need to break their bad habits For people who don’t care about personal finance Bad financial decision making Social pressure to spend money Spend wastefully, accumulate more than they need and put off saving Treat yourself  Impulse buyer Don’t know how to fix their financial situation or make better decisions I have also refined my central proposition: Communication design can create tools that facilitate the education of financial literacy to improve personal money management in young adults leaving home for the first time who make ...
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Week 9

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Empathy map for first year students:  Journey map with a financial education tool and without:  I discovered from the design sprint that the peer pressure competitive environment is a good motivator and allows students to see which areas they struggle with and identify themselves with how much they know or don't know and in relation to peers. However, a group setting makes it very generalised and financial literacy is probably best taught in an intimate setting, so information is not forgotten as quickly. Also so students can practically try out suggested skills and strategies on how to improve personal finance management. I need to take the fun, exciting, engaging competitive nature of kahoot and channel it in a more interactive practical scenario-based resources. I decided to do a wireframe of an app with some elements I think would be useful to show in class this week. I have also started writing my abstract: > What is your central propositi...
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Week 8

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More Case Studies Jumpstart Jump$tart is a national nonprofit coalition of more than 100 organizations from business, finance, academia, education, government and other sectors, as well as a network of 51 state affiliates, which share a commitment to “financial smarts for students.” Jump$tart Coalition National Partners and affiliated State Coalitions work collaboratively to advance the financial literacy of preschool through college-age youth through public advocacy and awareness, and by promoting and supporting effectiveness in financial education. The Jump$tart Coalition maintains the  National Standards in K-12 Personal Finance Education , which serve as a program-design and evaluation framework for school administrators, teachers, curriculum specialists, instructional materials developers, and educational policymakers. [4]  The Jump$tart Coalition developed the first national conference devoted to classroom teachers of personal finance in 2009. [ citation needed...
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Week 7

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After the design sketch poster I wrote a quick reflection on how it went. There is a lot of information out there so doing any primary research myself if a bit of a waste of time as it is not going to tell me anything surprising as there is already a lot of researchers who have surveyed people about financial literacy. The two audiences I was deciding between was high school students and creating a tool for schools to add in to the curriculum or parents to teach their kids at home since the school curriculum is so jam-packed. I identified school teachers and parents being the most common source of financial education and biggest role models for this. I thought high school students were the ones who need this education the most because it is just before their transition into being financially independent from their parents. However, during my feedback, a third option arose that could be first-year uni students which would target them right in the middle and starting point of this tran...
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Week 6

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I have found some really good articles about nz financial literacy in schools The PISA 2012 financial literacy report measured the ability of 15 year olds in nz schools The Commission for Financial Capability contracted the New Zealand Council for Educational Research (NZCER) in 2014 to survey students, teachers and school leaders about financial capability in secondary schools. Some precedents of whats already out there Anz money minded workshops for adults  CFFC's Sorted in Schools programme reached a major milestone on Monday, March 11, with the release of the first finalised learning package to help grow the financial capability of secondary students. Debt empire app Westpac managing your money tools Asb getwise workshops for primary school WARREN BUFFETT'S SECRET MILLIONAIRES CLUB  WEBISODES The Real Game is a career education resource designed for students in Years 9 and 10. It introduces students to the world of work and helps them develop an und...
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