Week 12

Final Week of classes! The time has gone so fast. It was so good to see how far everyone had come and all the amazing posters. My poster starts off with an overwhelming receipt poster which then lifts up to reveal information that has informed my proposal.

When developing a concept for my poster design I wanted the first response to be like a slap in the face reality check that makes the viewer feel a bit guilty and shameful for spending so much money unnecessarily and motivate the viewer to want to change their behaviour. I wanted the audience to realise that their spending habits are an issue and that they need to change. I interviewed my target audience on what their first reaction to the poster was, what they thought the topic was about and how they felt looking at it to see if my concept and intention was being communicated effectively. I discovered that the shock factor motivated them to think about their own behaviour and want to change their habits. From the responses I collected, I feel like this poster does a good job of strongly affecting the viewer in the way I intended. 



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