222453 Hannah Christensen VCD Research and Development

I have been reviewing my audience as a psychographic rather than demographic. These are the characteristics of the people I want to reach. They are defined by their financial habits and behaviours. Audience – leaving home for the first time Lack self control Lack motivation Aren’t thinking about how their choices will affect their future self Just getting by – living pay check to pay check Spending money unnecessarily  Need to break their bad habits For people who don’t care about personal finance Bad financial decision making Social pressure to spend money Spend wastefully, accumulate more than they need and put off saving Treat yourself  Impulse buyer Don’t know how to fix their financial situation or make better decisions I have also refined my central proposition: Communication design can create tools that facilitate the education of financial literacy to improve personal money management in young adults leaving home for the first time who make ...

Empathy map for first year students:  Journey map with a financial education tool and without:  I discovered from the design sprint that the peer pressure competitive environment is a good motivator and allows students to see which areas they struggle with and identify themselves with how much they know or don't know and in relation to peers. However, a group setting makes it very generalised and financial literacy is probably best taught in an intimate setting, so information is not forgotten as quickly. Also so students can practically try out suggested skills and strategies on how to improve personal finance management. I need to take the fun, exciting, engaging competitive nature of kahoot and channel it in a more interactive practical scenario-based resources. I decided to do a wireframe of an app with some elements I think would be useful to show in class this week. I have also started writing my abstract: > What is your central propositi...

More Case Studies Jumpstart Jump$tart is a national nonprofit coalition of more than 100 organizations from business, finance, academia, education, government and other sectors, as well as a network of 51 state affiliates, which share a commitment to “financial smarts for students.” Jump$tart Coalition National Partners and affiliated State Coalitions work collaboratively to advance the financial literacy of preschool through college-age youth through public advocacy and awareness, and by promoting and supporting effectiveness in financial education. The Jump$tart Coalition maintains the  National Standards in K-12 Personal Finance Education , which serve as a program-design and evaluation framework for school administrators, teachers, curriculum specialists, instructional materials developers, and educational policymakers. [4]  The Jump$tart Coalition developed the first national conference devoted to classroom teachers of personal finance in 2009. [ citation needed...

After the design sketch poster I wrote a quick reflection on how it went. There is a lot of information out there so doing any primary research myself if a bit of a waste of time as it is not going to tell me anything surprising as there is already a lot of researchers who have surveyed people about financial literacy. The two audiences I was deciding between was high school students and creating a tool for schools to add in to the curriculum or parents to teach their kids at home since the school curriculum is so jam-packed. I identified school teachers and parents being the most common source of financial education and biggest role models for this. I thought high school students were the ones who need this education the most because it is just before their transition into being financially independent from their parents. However, during my feedback, a third option arose that could be first-year uni students which would target them right in the middle and starting point of this tran...

I have found some really good articles about nz financial literacy in schools The PISA 2012 financial literacy report measured the ability of 15 year olds in nz schools The Commission for Financial Capability contracted the New Zealand Council for Educational Research (NZCER) in 2014 to survey students, teachers and school leaders about financial capability in secondary schools. Some precedents of whats already out there Anz money minded workshops for adults  CFFC's Sorted in Schools programme reached a major milestone on Monday, March 11, with the release of the first finalised learning package to help grow the financial capability of secondary students. Debt empire app Westpac managing your money tools Asb getwise workshops for primary school WARREN BUFFETT'S SECRET MILLIONAIRES CLUB  WEBISODES The Real Game is a career education resource designed for students in Years 9 and 10. It introduces students to the world of work and helps them develop an und...

Today in class we did a framing sentence that located our project in our subject areas. My sentence was  I am a graphic designer exploring education design through financial literacy. I didn't want to specify what kind of designer I am because I don't want to limit myself to one type of design as I am not sure which direction I will head next The pictures I chose were just cool examples of graphic design I like

Design sketch poster information What is it about? What are you doing? What have you found? And, How is this important? Categories: -what is my topic (explain financial literacy, audience etc) - What else it out there - why its not working - Where you'll be heading next What is financial literacy? Financial literacy is defined as the combination of knowledge, skills, confidence, attitudes and behaviours a person needs to make responsible financial decisions that improve the financial well-being of individuals and society. These decisions range from daily spending and budgeting to choices of insurance, banking, investment products, and saving for retirement and home ownership. Financial literacy is not just about knowledge and understanding. It is also about having the motivation to seek the information and advice needed to engage in financial activities, the confidence to do so, and the ability to manage factors (such as emotion) that influence financial ...