222453 Hannah Christensen VCD Research and Development

Final Week of classes! The time has gone so fast. It was so good to see how far everyone had come and all the amazing posters. My poster starts off with an overwhelming receipt poster which then lifts up to reveal information that has informed my proposal. When developing a concept for my poster design I wanted the first response to be like a slap in the face reality check that makes the viewer feel a bit guilty and shameful for spending so much money unnecessarily and motivate the viewer to want to change their behaviour. I wanted the audience to realise that their spending habits are an issue and that they need to change. I interviewed my target audience on what their first reaction to the poster was, what they thought the topic was about and how they felt looking at it to see if my concept and intention was being communicated effectively. I discovered that the shock factor motivated them to think about their own behaviour and want to change their habits. From the responses I coll...

Today I did a trial run of my proposal poster to see if it was effective and what the response would be. After user testing, people didn't know there was a layer underneath of information so I will have to figure out a way to make that more obvious that it lifts up. The feedback was good, everyone agreed it portrayed my concept well. I have been researching more into personality theory and have found that really interesting in relation to financial decision making. "In the literature, it is discussed that the personality traits of investors and the risk tolerances of those personality traits as well as their psychological biases affect the financial decisions (Durand, Newby, and Sanghani 2006; Murgea 2010; Thomas and Rajendran 2012; Venter, Michayluk, and Davey 2007). In many cases, investors are not aware of their wrong behaviors. If investors are aware of their psychological biases by knowing their own personality, they can make their financial decisions in a more...