Week 1

My final year has begun! I'm feeling very excited but also extremely terrified. 

In the first class, we got introduced to the proposal brief and topic categories. I am unsure which one I want to do and would rather decide on my topic and see which category it fits into. 

I started to brainstorm possible ideas for what I enjoy doing or things I'm interested in. This ended up in a hearty list. 

I have always be interested in advertising so an advertising campaign (transmedia) project could be a good idea. I have to think about what I want a job doing in the future and a cause I am passionate about or something I  enjoy.

What interests me
- Advertising/marketing/branding 
- Social habits and behaviours
- Make life easier for people
- Type and editorial 
- Food 
- photography 
- Morag Myerscough
- Social media
-       Sleeping 
  • water swimming
  • stress management 
  • snowflake generation/ millennial sterotypes/ book for gen ys advice etc
  • work relationships
  • student life unfair 
  • flatting preparation making applications easier
  • unprepared at school
  • lack of human interaction with tech
  • social circles
  • people who are fake
  • organisation
  • finances
  • music
  • dating in this era
  • makeup
  • dancing
  • shopping/ consumerism 
  • inequality – gender, pay, social class
  • relationships 
  • giving advice
  • product styling
  • rebrand companies
  • beauty of nature
  • reality tv/ drama
  • consumer experience / experiential marketing 
  • interactive narratives- choose your own pathway
  • female roles – don’t need a man to save you princesses/ gender norms
  • female objectification
  • diabetes/ overweight children/culture 
  • lack of jobs for young people
  • life advice book 

I decided I needed to narrow this down so I did another brainstorm 



I feel a lot of pressure trying to decide on one idea that I need to commit to for a whole year. I'm indecisive with normal life decisions so this is a real struggle. When we went into our pastoral groups and Karl asked what our ideas were I was caught off guard a bit. He suggested I could rebrand New Zealand but I'm not sure if I'm really passionate about that.




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