222453 Hannah Christensen VCD Research and Development

I have been reviewing my audience as a psychographic rather than demographic. These are the characteristics of the people I want to reach. They are defined by their financial habits and behaviours. Audience – leaving home for the first time Lack self control Lack motivation Aren’t thinking about how their choices will affect their future self Just getting by – living pay check to pay check Spending money unnecessarily  Need to break their bad habits For people who don’t care about personal finance Bad financial decision making Social pressure to spend money Spend wastefully, accumulate more than they need and put off saving Treat yourself  Impulse buyer Don’t know how to fix their financial situation or make better decisions I have also refined my central proposition: Communication design can create tools that facilitate the education of financial literacy to improve personal money management in young adults leaving home for the first time who make ...

Empathy map for first year students:  Journey map with a financial education tool and without:  I discovered from the design sprint that the peer pressure competitive environment is a good motivator and allows students to see which areas they struggle with and identify themselves with how much they know or don't know and in relation to peers. However, a group setting makes it very generalised and financial literacy is probably best taught in an intimate setting, so information is not forgotten as quickly. Also so students can practically try out suggested skills and strategies on how to improve personal finance management. I need to take the fun, exciting, engaging competitive nature of kahoot and channel it in a more interactive practical scenario-based resources. I decided to do a wireframe of an app with some elements I think would be useful to show in class this week. I have also started writing my abstract: > What is your central propositi...

More Case Studies Jumpstart Jump$tart is a national nonprofit coalition of more than 100 organizations from business, finance, academia, education, government and other sectors, as well as a network of 51 state affiliates, which share a commitment to “financial smarts for students.” Jump$tart Coalition National Partners and affiliated State Coalitions work collaboratively to advance the financial literacy of preschool through college-age youth through public advocacy and awareness, and by promoting and supporting effectiveness in financial education. The Jump$tart Coalition maintains the  National Standards in K-12 Personal Finance Education , which serve as a program-design and evaluation framework for school administrators, teachers, curriculum specialists, instructional materials developers, and educational policymakers. [4]  The Jump$tart Coalition developed the first national conference devoted to classroom teachers of personal finance in 2009. [ citation needed...